Last wednesday night Lacoste took the chance of Paris fashion week to unveiled their latest collaboration with  Jean- Paul Goude. And for this new collaboration with the brand, the French designer, photographer and director transformed the iconic logo, a fun touch with a trippy crocodile/dragon-hybrid…
“It was an invitation, a real carte blanche. It was Jean-Paul Goude who was to express his vision, to make decisions, [and] give his interpretation of the crocodile,” says creative director Felipe Oliveira Baptista.
The new design, as well as the rest of the collection — including bomber jackets and polos emblazoned with the funky logo — was showcase in a grand presentation at Palais de la porte Doré for brand’s friends and family such as Blanca Li, Yaz Bukey and Marie Beltrami…

Photos: Camille Zerhat

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