JD Sports Fashion plc, the leading retailer of sports, fashion and outdoor brands, celebrates the British high street as the brand unveils its latest Christmas campaign – ‘King of the Streets’. Staying true to its roots, JD Sports has brought together an array of stars from the worlds of sport, music and TV, filmed on the streets of Greater Manchester – just a stone’s throw from where JD Sports was founded 40 years ago. 

Photos : Shehan Hanwellage