To celebrate the J & B RARE 1920 launch, the brand takes over of a barge accosted facing the Eiffel Tower.
Waiters wearing braces and berets, burlesque dancers, fortune teller, arm wrestling fight : nothing was left to chance.
All ponctuated by jazzy chords by Les Grééments de Fortune.
Photos: Victor Malecot & Matthew Oliver
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L'ABUS D'ALCOOL EST DANGEREUX POUR LA SANTÉ. À CONSOMMER AVEC MODÉRATION.
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