Last monday, the funwear brand supermarket paris held its first fashion show in Paris. Created by Pipa Keondjida, Romain Lahoussine and Ludovic Zuili, the show took places in two parts.
First, all the guest were asked to enter a franprix supermarket and act like genuine customer until the show started. No one from the supermarket knew what was going to happen yet the show ended under the applause of the guests.
Everyone walked to the Popup du Label for the after show where a music performance by Playtronica happened. First supermarket paris customers were able to get clothes from the debut collection.

The supermarket paris store is now open on www.supermarketparis.com

Photos: Victor Malecot