SILWET invites you to discover its first silhouettes through a short-film directed by Louis de Caunes and Fallon Castella, in collaboration with SILWET’s founder and artistic director, Lenny Guerrier. Inspired by the television spots of the 90’-2000’, the film reveals instead of a traditional runway show, the clothing staged in a family’s daily life of which we discover their intimacy. With this commercial, Lenny Guerrier aims to provoke thoughts and discussion on the value we place in certain of our clothes. Chosen according to aesthetic, functional or sentimental reasons, they are a form of self-expression through which each of us tells their own story. For the launch, and in response to the continual shrinking size of the screens on which we consume content, SILWET’s film was shown in preview, on big screen, at Blanche in Paris, giving the public the chance to immerse itself into the label’s universe.

 

Photos : Eolia Thierry