Created by Heineken Group, The Place to Beer as become over the past few years, the ultimate beer expert event in town. A few days ago about 1700 journalists and trendsetters showed up for the launching night and celebrate this new edition.
From May 21st to 23rd, the show hosted workshop and masterclass drove by the event godfather Pierre Aug and a selection of most talented french Chef such as Laurent Favre- Mot, Noémie Honiat and successful restaurateurs such as Alain Fontaine.
Drawn in the beer world, visitors had enjoy many sensorial and interactive experiments, on the purpose to discover the richness of the beer univers. This year, the place to beer was literally set on the ideas of knowledge transmission and initiation.
Photos: Shehan Hanwellage
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