International Brand Pull&Bear show us a new identity and settle down it new Parisian flagship in front of “les grand magasins” and a few steps far from the Paris opéra. In more than 500m2, the Inditext Group brand (Zara, Bershka…) show us it new shop concept inspired by the Californian city Palm Spring. For this occasion the brand teamed up international artists, such as Michela Picchi, Shoboshobo, Martina Paukova and Kyle Platts, which designed mythical VW mini van which now adorn the Paris Citadium shop…
Last Saturday was the opening day,  the occasion to meet the artists, shopping while listening to parisian cools djs .
Bloggers, thousands of youngsters and fashion afficionados were there…

PULL & BEAR
Citadium
56 Rue de Caumartin,
75009 , Paris