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No42 X purple Magazine

Olivier Zahm

For everyone, Adidas = sportswear, except for the few collaborations with Jeremy Scott and Opening Ceremony. All those pieces are available in the new space in Le Marais. Named “42” this concept store is the new place to find nice and comfortable outfits or pictures in the gallery at the back of the shop. Last friday was time to celebrate the opening and the first exhibition in collaboration with Purple magazine around cranberry-vodkas and champagne.

42 rue de Sévigné 75003 Paris

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article & Photos : Romain Mayoussier

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