On the occasion of the Paris Fashion Week, La Vallée Village has launched its S/S 20 campaign; “Let Yourself Glow” on Canal Saint Martin and has invited street artist and muralist extraordinaire STRAKER to perform and takeover the Parisian district and dress the village in big, bright, unapologetic neon, to be seen at La Vallée Village till May 2020. For his very first French installation, the Australian artist has taken his brush to everything from the boutique facades to their windows in his customary optimistic style.