Cutting edge production company LA PAC had an epic last party to say good-bye to the iconic Parisian offices on the prestigious rue de Monceau : its new CEO, Jerome Denis, used the opportunity to organise a night to remember for friends and family : from fashion, music, ads to ads, everyone was there and ready to mingle. It wasn’t only an excuse to party: it was also La Pac’s first of a seriesof artistic collaborations, inviting for its Project N°1 renowned American contemporary artist Jenny Sharaf and French DJ Richie Reach to take over the building, and go full out in a visual & musical craze. The entire building was taken over by Sharaf’s wild imagination – whose work is present in the art collections of the likes of Google, Capital One, Yoko Ono, just to name a few, and which has been featured in I-D Vice and the Huffington Post, among many others. For this particular installation, she created immersive installations for the three-level space, putting forward her signature site-specific stickers, and for the occasion created video content inspired by French muses Sylvie Vartan and Brigitte Bardot . Her videos are process-driven, painterly and visceral, a perfect representation of the evening, itself a perfect mix between conceptual art, fashion and advertising.

Photos: Hugo Comte