A year before the official launching of its collection developed with Virgil Abloh, Ikea proposed in Paris during fashion week, a pop up sale of rugs designed by Virgil. An unique and unexpected way for the Swedish brands to meet the expectations born with annonce of the collaboration with the LV designer. A few nights ago, more than 500 guests were gathered at Citée de la mode to enjoy creative installation and live by Benji B and Rinse FM.
Photos: Victor Malecot & Alek Katar