A few nights ago, Heineken launched at Perchoir Marais an eco-friendly innovation with a brand new bottle desgin named FOBO (Forwardable Bottle).
You’ll only have the chance to catch this bottle in bars or restaurants cause after consumption, it will be sent back to the brewery in Schilthigeim to be cleaned up, filled and sent again in another bar for new life.
To involve consumers in this eco process, each bottle is marked with a tracking code.
Thanks to this code, you will have the chance to follow through a dedicated website your bottle process.
Wednesday night journalists and bloggers discovered and enjoyed responsibly the concept and the very new bottles in one of the most amazing Paris Rooftop with a perfect view on the Seine river and the Hotel de Ville.

Photos: Shehan Hanwellage

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