A few nights ago, the mythical brand hosted a party in Party to showcase its new Pump ‘N’ Volume product. For the Occasion and taking the chance of Paris fashion Week, DIOR recreated a real backstage beauty hot spot for a friday night party. The occasion for the prestigious guests (Chiara Ferragni, among others) to discover its latest product the “Diorshow Pump ‘N’ Volume mascara” in the 16th district of Paris and were invited to test, as proper models before a fashion show, tables covered with Dior color cosmetics products helped by makeup artists.
And cherry on the cake of this fine parisian evening, Bella Hadid, the newly announced makeup face for the house, showed up with the creative and image director of Christian Dior makeup Peter Philips.
Photos: Victor Malécot