This multi-purpose space in the middle of Beaubourg quarter in the 3rd arrondissement presents a careful selected mix of fashion (with a big unisex and men section), interior design, beauty and lifestyle products in a clean loft which, equipped with an open kitchen and sofas, looks just like a real living area. Through its focus on everything rare and hip, here you are very likely to meet all the kinds of the posh international crowd – artsy and media types along with the usual hipster scene.
Lenny Guerrier, the founder and creative director of the store, decided that, in order to gain more visibility and to raise the presence amongst the Parisian crowd, Coincidence is going to organize mobile pop-up stores during the first seasons, with its primary residence in Dorah’s Gallery. Sharp selection of established and less-known brands, such as Dark Shadow by Rick Owens, Olivier Borde, Silent by Damir Doma, dipped in a fine assortment of vintage Comme des Garçons and Chanel seamlessly merges into the beauty corner Chons (conceived by the artist and hair stylist Dorah), along with an optic section and designer furniture by Nigel Coates or Henny van Nistelrooy.
The Coincidence team took the best from each of these worlds and molded their own special universe, a so-called “cabinet of curiosities” for demanding clientele. Shopping in this place is supposed to become a well-rounded experience in an unusual atmosphere.
COÃNCIDENCE
182-184, rue Saint Martin 75003 Paris
Tel: 0033 668 24 09 11
www.coincidenceparis.com
Article: Anna S.
Coincidence
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