Over the past few months, BWGH has consolidated his place among the Parisian avant-garde brands. We could meet them a few months ago at the « Don’t Believe the Hype » fashion fair. These days, they opened their first pop-up store, ideally located in la Cité de la Mode between the French fashion institute (IFM) and the Wanderlust.
A few months back I couldn’t find a decent coffee anywhere in Paris. I’d knock back bitter espressos and nurse UHT infused café crèmes and dream of the rich velvety brews of home. I once even ventured into Starbucks (and had to do the walk of shame home with my misheard name ‘Enel’ scrawled across my excessively large grande latte).
The Paris Liquor Store is the new address for trendy tipplers and curious boozers who want to try limited series alcohols and play it like P. Diddy in his latest video when they offer girls a drink at their place after pimpin’ at a party.
Andrea Crews the experimental brand founded by Maroussia Rebeck moved form Belleville to la rue de Turenne in le Marais. The place to shop the 2 unisex clothing lines : Black Label for unique upcycled pieces and white Label for the chic streetwear pieces. Every piece is thought as an art piece, limited edition of 50 copies in a deluxe packaging created by Leslie David.
MM6 is the sister label to cult superbrand Maison Martin Margiela. The range consists of easily mixable separates, shoes and accessories comprising of wearable day-to-day basics. Pieces can be worn a variety of different ways, encouraging the wearer to express her own style and individuality whilst staying true to the distinctive style of the mainline collection.
La Maison Chloé took advantage of « Couture » Paris Fashion Week to launch a brand-new second store.
Clare Waight Keller, the fashion house’s creative director, and Joseph Dirand, a super successful young Frenchdesigner, were chosen to create Chloé’s new flagship store at 253, rue Saint Honoré, with the goal of designing a space that reflects the « Chloé Woman. »
It’s a rare enough occurrence, but as for Melinda Gloss a few weeks ago, another of our all time favorite Parisian brands is opening a new shop on the left bank ! Surface to Air is known for the quality of its clothes, its multiple collaborations with cult hipster artists like Justice, Kid Cudi, Leigh Lezark, and Kim Gordon, and its activity as a creative agency for brands including Givenchy.
The story of Rouge 58 started in Williamsburg, the hipster heart of NYC. Opened in 2010 by Munich-born Nadja Nebas, Rouge 58 was a gallery with programs that included exhibitions, movie nights, and fashion presentations, hosted by New York figures like Justin Miller or Prince Language (DFA records).
The up-and-coming Parisian menswear brand Melinda Gloss mixes natural fabrics with local know-how to create good pieces for modern dandies, drawing inspiration from other creative domains, like classic cinema. After a first shop in le Marais, the four-year-old line from best friends …