DIESEL EYEWEAR OFFERS A NEW PERSPECTIVE WITH A CAMPAIGN THAT BRINGS DETAIL TO LIFE 

Diesel proudly presents a bold new vision with their #DENIMEYE campaign, ‘Insights’, a series of eye-catching images that embodies the beauty inherent in detail.

‘Insights’ encapsulates the Diesel ethos and rock n roll heritage with unique, up-close photography and video from music festivals, concerts and clubnights around Europe, shot on long, lazy summer days and nights.

For this occasion we instagrammed eye catching details during the Cannes Festival:

Getting a little closer to your subject brings a new perspective and #DENIMEYE eyewear is no different. Classic unisex styles have been transformed with a full denim frame that means each set is unique in detail down to minute fabric shading variations and made to the highest standards of craftsmanship. Experimentation is at the heart of Diesel’s dynamic approach to reinventing denim and the new chapter of this is #DENIMEYE

‘Insights’ celebrates this kind of attention to detail, with powerful visuals that bring to life the experiences of the young and adventurous such as fashion, music & culture bloggers showcasing what inspires and amazes them.

#DENIMEYE fans can join the conversation at DIESEL.COM/DENIMEYE, submitting the close ups of their own experiences to create a dynamic moodboard of ‘Insights” from around the world, collated in one place and seen through the #DENIMEYE and #INSIGHTS hashtag.