art of trench burberry loves printemps

It’s official: the holidays are over… time to go back to work, put your Brazilian bikini in the closet and brace yourself for the rainy Parisian weather.

To face this sad reality and bring  some exotic spice to your life, our suggestion is to embrace British style: bad humor, umbrella, flask of whiskey in the pocket and… a trench coat.

For operation London Mania, organized at le Printemps, Burberry is taking over the atrium and windows of the department store for a unique pop-up store, with Brit style imagery–trench coats, rain…–and a limited edition of 56 exclusive pieces !

It’s also the occasion for Burberry to launch the Parisian edition of Art of Trench and give tribute to the trench coat. For this tribute, 50 Parisian personalities–including us, of course–were photographed in iconic Parisian places. Photos are displayed in the shop and if you are a trench lover and want to follow our example, you can be photographed with a trench in the pop-up.

‘Burberry Loves PRINTEMPS’ August 22- October 20
Le Printemps: 64 Boulevard Haussmann, Paris

Art of Trench Paris :

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2013_AOTT_PARIS_SHOT_10_Arthur_Mestrot

2013_AOTT_PARIS_SHOT_06_India_Weber 2013_AOTT_PARIS_SHOT_46_Kenza_Sadoun Art of The Trench Paris - 4 2013_AOTT_PARIS_SHOT_17_Caroline_De Surany Art of The Trench Paris - 6 Art of The Trench Paris - 7 Art of The Trench Paris - lolita jacobs