BMW hosted an evening at the Pavillion Cambon to celebrate launch of the BMW i3, part of their new line of eco-friendly electric cars. Â The soiree itself was a physical manifestation of the line. Traditional luxury was met with fresh Parisien swagger. Towering Marble pillars were adorned with projections and hued spot lighting. Champagne and bonbons entertained our bouches, while Xavier of Justice DJ set blared throughout the pavilion. Â Armani suits and lavish furs mingled with supreme snapbacks, nike dunks and cut off ts. Â This was all either highly orchestrated or just a stroke of luck, but what do we care anyway, it was simply divine.
Article & Photos: Nicole Rochette
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