American Apparel celebrated summer in their shop on la rue Beaurepaire, inviting « friends and family » to drink beer and find an excuse to spend more money shopping.
The excitement of the « unofficial girl’s mini-short contest » and booze almost made us buy men’s underwear at 30% off, but in the end we managed to resist, reminded of how dangerous drunk shopping can be.
American Apparel / 10, rue Beaurepaire in 75010 Paris
Text: Arthur Mestrot Photos: Jan Malka
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