American Apparel celebrated summer in their shop on la rue Beaurepaire, inviting “friends and family” to drink beer and find an excuse to spend more money shopping.
The excitement of the “unofficial girl’s mini-short contest” and booze almost made us buy men’s underwear at 30% off, but in the end we managed to resist, reminded of how dangerous drunk shopping can be.
American Apparel / 10, rue Beaurepaire in 75010 Paris
Text: Arthur Mestrot Photos: Jan Malka
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