adidas & Blanche both celebrate running culture and their love for innovation. On February 21st, they officially launched the new running collection with a cocktail presenting UltraBOOST 19, the latest ultimate adidas running shoe co-created by 4000 runners. Influencers, media, adidas runners Paris captains, all gathered at Blanche sharing their passion for sport & running culture. The partnership plans other exclusive collection cocktails, made to measure dinners at BB Le Restaurant by Jean Imbert and even night sports sessions when Blanche is closed to the public.