Last friday night, the three stripes brand celebrated the opening of its Stadium of Lights in the heart of Paris. A 2 days event featuring the brand’s football shoes: the ACE (Paul Pogba’s)  and the X (Luis Suarez and  Messi’s). For the occasion adidas call on Dcontract agency to create 3 unique high tech experiences mixing up light and quickness , allowing guests to test their skills and the shoes…
adidas proves once again their ambition to create football’s future.

Photos: Camille Zerhat

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