adidas #PureBoost X
Last night adidas took over super trendy concept store MERCI to celebrates the launching of their latest sneaker the PureBOOST X!
The 3 stripes brand unveils an innovative running shoe design with a unique floating arch specifically and only for women. While most shoes are typically an adaptation of an existing men’s silhouette, the PureBOOST X considers only what women demand from their active lifestyles…
And for night the Boulevard Beaumarchais store (as expected) turns out to be a real Paris babe den, Cuties, champagne and gnarly sneakers all night.
Photos: Camille Zerhat
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